Trend #03 - Vår verklighet expanderas med digitala sinnen

2010 blir året när den utökade verkligheten börjar ge användarna superkrafter. Ett svep med mobilkameran visar hur en byggarbetsplats ser ut när den är klar, att en ny kollektion kommit in till butiken eller att dina vänner sitter på kaféet ett kvarter bort.

Strax startar Good Old Trend Report

Idag börjar vi att publicera Good Old Trend Report där vi summerar tio trender du måste hålla koll på under 2010. Vi postar en trend om dagen och sedan samlar vi allt material på en enda sida, där du kan räkna med att fler trendrapporter dyker upp framöver.

Good Old Trend Report är CC-licenserad, så citera gärna men ange Good Old Trend Report som källa och ge oss lite länkkärlek. Och framförallt, tyck till i kommentarerna!

Klockan ett kör vi igång!

Does free work in the long tail?

I saw Chris Anderson at Media Evolution in Malmö the other day (along with everybody else). I liked it, and it made me think.

A thought: does free work in the long tail?

I’ll try to keep this short.

If freemium works by letting 90-something percent get the content for free, and the remaining percentage pay for everyone, the site has to have a certain number of visitors to make any business viable.

Filling linguistic holes in social networks

This is a long post that just follows my brain´s way of reasoning, not a coherent idea from beginning to end. Bare with me :)

All about filters

Read Martin´s thoughts on music and the internet. Well worth it.

The first thing labels will have to do is skip the record prefix in their name and start calling themselves music labels. To be able to take the important full scale step from the physical world to the internet labels have to break a huge psychological barrier. The barrier of doing things in the way they’ve always been done.

Tre förutsägelser om framtidens medier

The following post is written in a series for the Swedish online paper Aftonbladet.se about the future of media and journalism. The posts in English will continue as usual after this.

…And Jetset For All

Since I've been travelling quite a lot this year, I've been thinking about the way we look upon distance and national limitations. I'm half English, one quarter Norwegian and one quarter Swedish, and I live in a region that is 50/50 Denmark and Sweden. Therefore, national identity is an idea I find hard to relate to. For me, it's all about getting to where I want to be, meeting the people I want to meet, and working the way that suits me best. Basically, we're talking about infrastructure - both digital and physical.

Quote of the summer

During my holiday I tried to think offline as much possible. My work consists of so much information processing, I thought I needed a month without an active inflow. One quote stuck with me through the summer and still seems to make perfect sense. It's from Jonathan Schwartz´s blog in June:

Media company CEO's without a CTO on their staff should prepare to be acquired or broken up - they are fighting the future rather than monetizing it.

KR LT Studio presents personal space

From Gatekeeper to Curator

I've been meeting with a lot of journalists lately, discussing the new role of journalism and media. My presentation at Hej!2007 and Reboot9 takes up the issue, but I thought I'd lift out one statement which really says it all:

Journalists need to go from being gatekeepers to being curators.